Percentage Discounts

Implement a progressive discount system that rewards customers with increasing percentage discounts based on their loyalty points. Create flexible percentage-based rewards that clients can redeem across various services.
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This guide explains how to set up and manage percentage discount rewards for your clients using Barberly’s loyalty program.

Percentage Discounts Overview

Percentage discounts allow you to offer clients a variable discount rate on their services based on accumulated loyalty points. This flexible reward type is particularly effective for creating tiered loyalty systems where clients can earn progressively higher discount rates as they accumulate more points.

Within Barberly’s Loyalty Program, percentage discounts are one of three available reward types you can offer to your clients.

How Percentage Discount Bonuses Work

Clients earn points based on their spending (1 point = 1 currency unit) each time they complete an appointment. When they accumulate enough points, they can redeem these points for percentage discounts on future services. You can configure different discount tiers based on point thresholds.

Key Benefits

  • Scalable rewards: Offer different discount percentages based on client loyalty level
  • Flexible redemption: Clients can apply discounts to various services
  • Progressive incentives: Motivate clients to accumulate more points for better discounts
  • Broad appeal: Appeals to price-sensitive clients
  • Customizable thresholds: Adjust discount rates and point requirements to match your business model

How to Configure Percentage Discount Bonuses

Percentage discount bonuses are configured as part of Barberly’s comprehensive Reward Bonuses system. For detailed configuration instructions, please refer to the Reward Bonuses documentation.

When setting up percentage discounts, consider these specific settings:

  • Discount percentages: Set appropriate discount percentages that provide value without undermining profitability
  • Point deduction: For progressive tier models, you may want to keep the “deduct points” option disabled
  • Service applicability: Determine if the discount applies to all services or specific categories

Getting Started

  1. Ensure your Loyalty Program is activated
  2. Navigate to the Rewards configuration section
  3. Select “Percentage Discounts” as your reward type
  4. Configure the discount percentages for different point thresholds
  5. Determine whether points should be deducted upon redemption
  6. Save and publish your rewards

For detailed configuration steps, refer to the main Reward Bonuses documentation.

Effective Use Cases

1. Progressive Loyalty Tiers

Create a tiered discount structure that increases with client loyalty:

  • 50 points = 5% discount
  • 100 points = 10% discount
  • 250 points = 15% discount
  • 500 points = 20% discount

This approach rewards your most loyal clients with the best discounts while providing attainable entry-level rewards for new clients.

2. Service Category Promotions

Offer higher percentage discounts for specific service categories you want to promote:

  • 75 points = 15% off color services
  • 100 points = 20% off premium treatments
  • 150 points = 25% off product purchases

This strategy helps drive traffic to specific service categories that may have lower booking rates or higher profit margins.

3. Last-Minute Booking Incentives

Create special percentage discounts for last-minute bookings to fill empty slots:

  • 50 points = 15% off any appointment booked same-day
  • 75 points = 20% off any appointment booked within 24 hours
  • 100 points = 25% off any appointment that fills a cancellation

This helps maximize your schedule utilization by encouraging clients to fill otherwise empty slots.

4. Retention Strategy

Design a percentage discount system that doesn’t deduct points upon redemption, allowing clients to maintain their status:

  • Clients with 200+ points always receive a 10% discount on services
  • Clients with 500+ points always receive a 15% discount on services
  • Clients with 1000+ points always receive a 20% discount on services

This creates a VIP tier system that encourages clients to maintain their high point balances.

Implementation Tips

  1. Balance discount rates: Ensure discounts are attractive but still profitable for your business
  2. Consider point deduction: For progressive models, you might not want to deduct points upon redemption
  3. Clear communication: Make sure clients understand how the percentage discount tiers work
  4. Limit service exclusions: Avoid excluding too many services from discount eligibility
  5. Analyze performance: Track which discount tiers are most popular and adjust accordingly