Individual Discounts

Individual Discounts Overview

Individual discounts allow you to create personalized offers for specific clients based on their history, preferences, or to incentivize them to return after a period of absence. Unlike automatic discounts tied to points or specific events, these discounts are assigned manually, giving you complete control over your loyalty strategy.

Understanding Individual Discounts

1. Permanent benefits: These discounts are ongoing and don’t expire. Once assigned, clients can use them for multiple appointments until you remove them.
2. Manual control: Individual discounts can only be assigned and removed by salon staff, ensuring you maintain full control of your discount strategy.

How It Works

1. Create discount types on Menu → Marketing → Individual Discounts page
2. Assign a discount to a client through their client card page
3. Clients see discounted prices when viewing services and during the booking process

Creating Types of Individual Discounts

You can create discount types on Menu → Marketing → Individual Discounts page. We’ve already created some sample types to demonstrate possibilities. These include not only different discount percentages but also engagement tiers (Silver, Gold, Platinum) to enhance client loyalty. You can use these pre-created templates, modify them, or create entirely new ones that better fit your business model.

Assigning Discounts to Clients

Now you can assign a discount to a selected client on their client card page. In the dropdown menu, you’ll find all existing discount types.

How Clients Experience the Discount

1. The discount is displayed in the client’s profile:

2. All services are displayed with the applied discount:

3. The discount is automatically applied during the booking process:

Use Cases

Here are practical scenarios where individual discounts can benefit your business:

Client Appreciation

• VIP Clients: Reward your most loyal, high-spending clients with a permanent tier discount (Silver 5%, Gold 10%, Platinum 15%) to acknowledge their continued patronage.
• Long-term Clients: Create special permanent discount tiers for clients who have been with your salon for several years.

Professional Relationships

• Industry Professionals: Offer special rates to fellow stylists or beauty professionals who may refer their clients to you for specialized services they don’t offer.
• Friends & Family: Create a dedicated discount tier for relatives or close connections of your staff members.

Building Community

• Local Business Partners: Establish discount exchanges with nearby business owners to strengthen your local business network.
• Community Contributors: Offer permanent discounts to local teachers, first responders, or other community figures who provide valuable services.

Business Strategy

• Service Bundle Encouragement: Create discount tiers for clients who regularly book multiple services together to encourage this behavior in others.
• Off-peak Incentives: Assign permanent discounts to clients who consistently book during traditionally slower business hours or days.

Remember that individual discounts work best as part of your overall loyalty strategy. Since these are permanent and manually assigned, they should be thoughtfully implemented for clients with whom you anticipate a long-term relationship.