Free Services

Reward loyal clients with complimentary services when they reach specific point thresholds. Easily create and manage service-based rewards that customers can redeem through your loyalty program.
Categories:
Tags:

This guide explains how to set up and manage free services rewards for your clients using Barberly’s loyalty program.

Free Services Bonuses Overview

Free service bonuses allow you to reward loyal clients with complimentary services when they accumulate a predetermined number of points. These rewards are highly effective at driving repeat business as they provide tangible value that clients can easily understand.

Within Barberly’s Loyalty Program, free service bonuses are one of three available reward types you can offer to your clients.

How Free Service Bonuses Work

When clients book services with your business, they earn points based on the monetary value of their appointments (1 point = 1 currency unit). Once they accumulate enough points, they can redeem those points for free services that you’ve configured.

Important: Unlike other bonus types, free service bonuses must be applied to specific services that you explicitly select. You cannot create a free service bonus that applies to all services.

Key Benefits

  • High perceived value: Clients typically value free services more than equivalent cash discounts
  • Cross-selling opportunity: Introduce clients to services they haven’t tried before
  • Clear reward structure: Clients easily understand what they’re getting
  • Build loyalty: Creates strong incentive for clients to return to accumulate points
  • Reduces unused inventory: Fill quiet periods with reward redemptions

How to Configure Free Service Bonuses

Free service bonuses are configured as part of Barberly’s comprehensive Reward Bonuses system. For detailed configuration instructions, please refer to the Reward Bonuses documentation.

When setting up free service bonuses, remember these key requirements:

  • Service selection: You must explicitly select which specific service(s) will be offered for free
  • Point deduction: For free services, you’ll typically want to deduct points upon redemption
  • Team member applicability: Determine if the free service can be redeemed with any team member or specific ones

Getting Started

  1. Ensure your Loyalty Program is activated
  2. Navigate to the Rewards configuration section
  3. Select “Free Services” as your reward type
  4. Choose the specific service(s) you want to offer as rewards
  5. Set the point values required for redemption
  6. Save and publish your rewards

For detailed configuration steps, refer to the main Reward Bonuses documentation.

Effective Use Cases

1. Complementary Add-On Services

Offer free add-on services that complement your core offerings. For example, a barber shop might offer:

  • A free beard trim with any haircut (worth 15 points)
  • A free scalp treatment (worth 25 points)
  • A free face mask treatment (worth 30 points)

This approach encourages clients to try supplementary services they may later book as paid services.

2. Trial Premium Services

Allow clients to experience your premium services for free with point redemption:

  • Free premium haircut (worth 100 points)
  • Free deluxe treatment (worth 200 points)

This strategy creates exposure to your high-end offerings and may convert clients to these services for future appointments.

3. Seasonal or New Service Promotion

Offer free trials of seasonal services or newly added offerings:

  • Free trial of a new styling technique (worth 50 points)
  • Complimentary seasonal treatment (worth 75 points)

This helps promote awareness and adoption of new services while rewarding loyal clients.

4. Loyalty Milestones

Create special milestone rewards for your most loyal clients:

  • After 10 haircuts, receive the 11th free (worth 500 points)
  • After accumulating 1000 points, receive any service of choice

These rewards celebrate client loyalty and encourage long-term relationships.

Implementation Tips

  1. Select appropriate point values: Ensure the points required for free services reflect their actual value
  2. Make redemption simple: Create a straightforward process for clients to claim their rewards
  3. Promote visibly: Make sure clients know about available free service bonuses
  4. Track effectiveness: Monitor which free services are most frequently redeemed
  5. Refresh offerings: Periodically update your free service options to maintain interest