Birthday Bonuses
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This guide explains how to set up and manage automatic birthday rewards for your clients using Barberly.
Birthday Bonuses Overview
Birthday bonuses help build client loyalty by acknowledging their special day with a personalized offer. Barberly automates this process, ensuring you never miss a client’s birthday and can provide them with a thoughtful gesture that makes them feel valued.
Understanding Birthday Bonuses
- Birthday bonuses are automatically assigned. You don’t need to assign them manually. Simply configure how many days before a birthday the bonus should be assigned, whether it expires after a certain period, and what the client receives (percentage discount, fixed amount discount, or free service).
- Important requirement: The client must have their birthday entered in their client profile for the system to assign the bonus.
- When a bonus is assigned, the client receives a notification (push, SMS, email - depending on your configuration). When they open your mobile app or website, they’ll see a festive confetti animation and a birthday cake icon in the top right corner, as shown in the screenshots below.
- The bonus is for one-time use only. It can’t be used as a permanent discount. After use, it becomes unavailable until the next birthday bonus is assigned the following year.
Setting Up Birthday Bonus
Navigate to Marketing > Loyalty Program > Birthday Bonus
Set the type of birthday reward:
- Percentage discount (e.g., 20% off any service)
- Fixed amount discount (e.g., $15 off)
- Free service (e.g., complimentary conditioning treatment)
Configure when the offer should be sent:
- On the exact birthday
- A specific number of days before the birthday
- Valid during the birthday month
Customize the birthday message template
Set notification preferences (email, SMS, or both)
How Birthday Bonuses Appear to Clients
When a client opens your mobile app or website, a cheerful confetti animation appears along with a red birthday cake icon in the top right corner, as shown here:
When clients tap on the birthday cake icon, they’re taken to a page with their birthday bonus details:
How Clients Can Use Their Bonus
On the booking summary page, clients can tap to check available promotions:
The Birthday Bonus appears at the top of the list. Clients simply select it:
Once selected, the bonus is applied to their booking:
The Value of Birthday Bonuses
Birthday bonuses create a special connection with your clients and offer several benefits for both them and your business:
Benefits for Clients:
- Feels personally appreciated and valued on their special day
- Provides a genuine reason to treat themselves to your services
- Creates a memorable experience that reinforces their relationship with your business
- Gives them a tangible discount or free service as a birthday gift
Benefits for Your Business:
- Increases client retention and loyalty through personalized engagement
- Encourages clients to visit during their birthday month, creating predictable booking patterns
- Boosts word-of-mouth referrals as clients share their positive birthday experiences
- Promotes client account creation, helping you gather important client data
- Builds a positive emotional association with your brand
- Provides an opportunity to upsell additional services during the birthday visit
- Creates repeat business through consistent yearly engagement
Implementation Tips:
- Consider extending bonus validity beyond just the birthday to accommodate busy schedules
- Personalize the birthday message for an extra special touch
- Analyze which birthday bonus types (percentage, fixed amount, or free service) drive the most bookings